Reviewing a few long-term, continuing multi-publishing projects I have been involved in recently, I am struck that several are morphing in a particular direction. The projects might have started as publishing paper or webpages, and moved to publishing high-level XML, but increasingly the commodity that needs to be packaged and distributed (for re-skinning and re-use by third parties) is the whole indexed dataset: in effect the website (without the implication of HTML pages.) The client-person doesn’t GET a webpage, they get a whole website (this is for B2B not B2C.)